Get a better overview of your campaigns and track their success even easier with custom URLs
You know the problem - you created a campaign, e.g. with Google Ads or email and would like to know how many people visit to your site. In Google Analytics you can basically track where your users come from, but this information is very inaccurate. With customized links you can solve this problem!
Our Campaign URL Builder will help you to create useful links with which you can measure the success of your campaigns. Very simple and free of charge!
To keep track of your campaigns and the links you have created, it is recommended to create a campaign map. There you can easily assign your created links to your campaigns. This way you always have an eye on your campaigns.
To save you time in creating such a campaign map, you will get here a basic map created by ourself, which you can use for your campaigns and links.
Download our Campaign Map Template (.xlsx-Excel File)
Download Campaign Map TemplateThis tool allows you to easily add campaign parameters to URLs. This helps to better measure Custom Campaigns in Analytics Tools in particular Google Analytics. Below you will find a brief summary of the individual elements of the CUB Tool that need to be filled.
Parameter | Usage | Examples |
---|---|---|
Campaign URL | This is the landing page that is to be advertised/called up | https://yoursite.com/shop/loving-jeans |
Campaign Source (utm_source) | Used to uniquely identify the referring web page (source). It can be any website, app or even email like newsletter. | google, facebook, instagram, summer-newsletter ... |
Campaign Medium (utm_medium) | This element is used to identify the medium of a referring URL. | cpc, organic, referral ... |
Campaign Name (utm_campaign) | The name of the campaign or a special advertisement. Can also be used for promocodes, slogans ... | summer-sale, mysite20, welovejeans ... |
Campaign Term (utm_term) | Used to identify the keyword of a paid search (should only be used for this case) | short-jeans (or short+jeans) |
Campaign Content (utm_content) | Can be used for A/B-Testing and for content-related campaigns to be able to distinguish different contents | logolink |